FMCG major Emami has signed up Sonakshi Sinha as one of the brand ambassadors for BoroPlus, a Rs 400-crore power brand and an important brand for the group.
The popular Bollywood actress will be endorsing the anti-pollution face wash range of BoroPlus.
"Emami has always stressed on the curative and palliative effects of time-tested natural ingredients for personal care. Sonakshi exudes a natural exuberance and warmth which has a direct correlation with the BoroPlus' brand ethos of giving protection naturally," Priti A Sureka, director, Emami, said.
