Gillette has struck a marketing partnership with Vodafone McLaren Mercedes, as the brand's owner Procter & Gamble (P&G) looks to develop a footprint in Formula 1 and tap into its global appeal.
The wide-ranging deal initially runs in Asia, but could be extended globally should it prove successful.
Until now, Gillette-owner P&G has not had a direct
sponsorship involvement with F1 or an F1 team,
although its Head & Shoulders brand sponsors
McLaren driver Jenson Button
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