Pernod Ricard ropes in Anushka Sharma as brand ambassador

Liquor firm Pernod Ricard India today said it has roped in

Bollywood actor Anushka Sharma as brand ambassador for its vodka brand Seagram's Fuel.

The brand embarks on a contemporary, youthful journey with Anushka Sharma as its brand ambassador and a communication focused on dance, party and friendship, Pernod Ricard India said in a statement.